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Press Release: Business Mastery and The Ethics of Touch now part of Books of...
Sohnen-Moe Associates is excited to announce that, as of August 29th, our titles are part of the Books of Discovery lineup of best-selling textbooks. We’ve had a good run (34 years for Business Mastery...
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2022 UPDATE: Sexual Assault Prevention Guidelines
There is continued need for attention to sexual assault prevention in our massage and bodywork communities. Luckily, Dr. Ben Benjamin has put together a free guide for business establishments, the...
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Do you have an Evidence-Based or an Evidence-Informed practice?
I often hear these terms used interchangeably, but do they really mean the same thing? [Image courtesy of Stuart Miles at FreeDigitalPhotos.net] Evidence-Based Practice Sackett et al[1] defined...
View ArticleASIS Massage Education Interviews Cherie!
Cherie was telling me today how much fun she had doing this interview with Michelle Cordero, Education Director at ASIS Massage Education. So… I watched it, and it was just as fun and interesting to...
View ArticleSubject-Specific Textbooks
Programs that use subject-specific textbooks in the areas of ethics, communication, business, and professionalism are able to provide a more comprehensive set of knowledge and skills that directly...
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What Do You Know About Sexual Assault Prevention?
Do you consider sexual assault prevention when writing your policies and procedures? Sadly, there is real need for attention to this topic in our massage and bodywork communities. Luckily, Dr. Ben...
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Massage Schools Make Us Happy
Last week I attended a virtual planning meeting for the upcoming Global Massage Makes Me Happy Day on March 20th. It was a gathering of School Administrators, Owners, and Instructors that the Massage...
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[Press Release] New Edition Released for The Ethics of Touch
— For Immediate Release — On January 15, 2021, Sohnen-Moe Associates announced the third edition of The Ethics of Touch is now available in print and digital formats. This comprehensive work has been...
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Community Outreach Without Touching
Well, we are finally number one in something over here in Arizona. I just wish it wasn’t the deadly pandemic! Johns Hopkins University data is showing us as having the highest 7-day average of COVID-19...
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Thanksgiving Gratitude
What an interesting and unprecedented time. And never before have I been so grateful to be part of the massage community. With so many people suffering—financially, physically, mentally, emotionally—it...
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Change is Uncomfortable
Re-posted from 4 years ago during election week. My message is just as important today as it was then, maybe more so. As we cast our votes for our local and national futures this week, let us remember...
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Independent Practices are Better for this Healthcare Crisis
Group practices, spas, and franchise chains have experienced phenomenal success in recent years. Independent practitioners sometimes view these establishments as unbeatable competition, even going so...
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[Press Release] 2020 Webinar Series for Educators Resumes
— For Immediate Release — 2020 Webinar Series for Educators Resumes On Wednesday, September 23rd, 2020, the Sohnen-Moe Associates Webinar Series for Educators resumes with Deanna Sylvester. Deanna has...
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Why Study Massage Therapy?
Everywhere we go, we are mandated to stay 6 feet away from others. And yet, there are some folks who are choosing to go back to school, in-person, specifically to touch people. I have been spending the...
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CLIENT COMMUNICATION ESSENTIALS, PART 3: AFTER THE MASSAGE
Every repeat customer we have was once a new client. Booking return clients requires less time, money, and energy than acquiring new ones. Therefore, the more clients we retain, the fewer new clients...
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5 Cheerleader-y Things: Encouraging your marketing efforts
You need a cheerleader. That’s what we’ve learned after talking to a slew of you during marketing consultations. So here we go. Five cheerleader-y things for you. 1. You Are Absolutely Worth It. You...
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Tips for Copy on Promotional Postcards: “Look to the cookie!”
Writing copy for a promotional postcard is an art. But it’s an art like making good chocolate chip cookies is an art: after you follow the directions a couple times, you get comfortable and start to...
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How to Take a Great Idea and Make it Your Own
How can you tailor a promotional idea that captivates you for your own business? There used to be a commercial on Discovery Channel for Discovery Channel where they had the most popular shows’...
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CLIENT COMMUNICATION ESSENTIALS, PART 2: DURING THE MASSAGE
[Image courtesy of Ryan Hoyme.]You can’t have a thriving practice without return clients. In fact, the majority of stable, sustainable massage practices have a core of consistent, regular clients. Our...
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My Massage Therapist Knows Me
I am constantly amazed by my massage therapist. In addition to having excellent skills, she is very good at focusing on her clients’ personalities when it comes to marketing her practice. Here’s what I...
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