3 Steps to Creating Irresistible Testimonials

Potential clients want to know you are legit and good at what you do. Hearing that from satisfied clients (and not just you) underlines the message. I don’t know about you, but when I’m looking for help from a professional, I ask around. Then I go to his or her website. If there are testimonials, I read them. “Oh,” I think, “she helps people with the same problem I have.”

How do you create great testimonials?

1. Ask! When a client tells you, “My legs and feet feel so much better,” OR “I am pain free for a week after I see you,” OR “My wife notices I am way more relaxed with the family,” capture that comment. Respond, “I’m so happy to hear that. May I write that down? I’m collecting testimonials.”
2. Give clients brief evaluation forms [see our blog on collecting client feedback], either after every session or every once in a while. Ask how the work is helping them. On the forms, get them to be specific:
   • Why are they coming to see you (what is their main problem/concern)?
   • If your work is helping, how it is helping specifically?
   • May you use their comments and name in a testimonial? (Any time you collect a testimonial, be sure to ask if you can use their full name.)
3. Before you use a testimonial, edit it. Make sure it:
   • Spotlights a single benefit.
   • Focuses on that benefit, and not on what a great therapist you are. (You want other people to see themselves in it.)
   • Highlights any emotion in it. For example, “When I pulled a muscle in my back, I was really happy that Massage Works got me in the very next day!” OR “Frankly, I never thought my headaches could get better. But after 5 sessions of reflexology, they are mostly gone!”
   • Captures the main points in 3 sentences or less.

Catch our next blog on what to do next!