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Marketing with Postcards
“In my experience, one of the best ways to communicate marketing messages to your prospects and customers is through direct mail. There are a number of ways to use direct mail effectively, and...
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More Insights on Postcard Marketing
If you missed the last post, check it out for your colleagues’ insights on using postcards to boost business. Here’s what two more of our customers had to say about how they do it. Better Than Ads...
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Why You Need to Research and Locate Your Ideal Clients using Social Media
Are you struggling to connect with your clients or trying to find new clients? I don’t know of many practices that would say, “No, I really don’t need any more clients, I’m too busy now and have a...
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Introducing Yourself to Healthcare Providers
[Courtesy of Simon Howden at FreeDigtialPhotos.net.]People struggle with phrasing letters. It’s dicey. You want to show your personality, yet be clearly professional. When you write an introductory...
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Marketing to Healthcare Providers: Roll Up Your Sleeves and Get In There
Our last blog post addressed letters of introduction and resources for examples. This post is about marketing to and educating healthcare providers about your services after you’ve sent out the formal...
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A Sure-Fire Three-Part Plan to Boost Return Visits
Every practitioner has clients who love (and are willing to pay for) treatments, but who aren’t inclined to reschedule at the end of their session. Today, I give you a three-part method for reaching...
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The 13 Best Ways to Use Business Cards
A business card is still the most powerful business tool in which you can invest. How many other marketing tools are passed from hand to hand indefinitely, spreading your name and contact information...
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SMA’s “Most Popular” Lists of 2015
As you probably already know, we have many free informational items and affordable marketing materials available on our website. We thought you might like to know which of these items practitioners...
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Harness Public Relations to Build Your Business
[Photo courtesy of Stuart Miles at FreeDigitalPhotos.net.]Public relations (PR) is about generating goodwill toward your business. Because the foundation of your practice is building relationships with...
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Marketing with Postcards
“In my experience, one of the best ways to communicate marketing messages to your prospects and customers is through direct mail. There are a number of ways to use direct mail effectively, and...
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Brevity Sells: That’s it. That’s all I have to say. I’m done now.
[Image courtesy of Prakairoj at FreeDigitalPhotos.net.]I had another great day brainstorming with the massage therapists who signed up for the marketing consultation/brainstorming sessions with me. One...
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Q & A: Why Does No One Pay Attention?
[Image courtesy of stockimages at FreeDigitalPhotos.net.]We just heard from a customer (thanks Melissa!) who told us this story. Melissa just expanded her massage business into a wellness center that...
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3 Steps to Creating Irresistible Testimonials
[Image courtesy of Stuart Miles at FreeDigitalPhotos.net.]Potential clients want to know you are legit and good at what you do. Hearing that from satisfied clients (and not just you) underlines the...
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3 Tips for Terrific Testimonials
[Image courtesy of GraphicStock.]In our last blog, we gave you the steps for creating great testimonials. Here’s 3 more tips to get you started… Tips for Terrific Testimonials Get approval! Before you...
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The Infectious Power Of Passion
Since our recent blogs have talked about testimonials, I’ll give you an example by sharing a testimonial for our flagship product, Business Mastery. We hear stories all the time about how impactful...
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5 No-Brainer Tactics to Spark Conversions from Social Media
Are you desperate for ideas when it comes to branding your practice on Social Media? Have you ever reached a point where there are so many things to talk about you aren’t sure which topic to start? Or...
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5 Things NOT To Say
[Image courtesy of photostock at FreeDigitalPhotos.net.]Potential clients are not going to come in because you give a full body massage for 33 dollars. Well. To be honest, some will, but they probably...
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Rebooking: Make It Easy For Your Clients
How do your clients go about rescheduling? Keep That Appointment Book Open If most of your clients are over 50 like me, rebooking at the end of the session and writing it IN MY CALENDAR RIGHT NOW is...
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How to Dismiss a Client in 4 Steps
“Did I tell you I had to fire a client last month?” That’s how my recent coffee date with a fellow massage therapist got started. It’s a situation we all dread, so I asked for details. [Image courtesy...
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New Graduates and Practitioners – Read This!
[Image courtesy of hywards at FreeDigitalPhotos.net.]If you are a new massage school graduate or practitioner – congratulations! The first part of your mission, your education, is complete. The next...
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