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5 Awkward Client Moments Handled Expertly by Massage Therapists
All massage therapists have, at some point in their careers, had to deal with an awkward or uncomfortable situation with a client. We gathered some stories from MTs who have expertly handled an awkward...
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Building a Practice in a Hospital or University
If you have your sights set on working in an institutional setting such as a hospital, university, or governmental setting, adjust your marketing efforts accordingly. Offer Free Demonstrations Some...
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21st Century Massage Marketing Makeovers
I graduated from massage school in 1999, on the cusp of the explosion of the Internet. In my training, there was no mention of smart phones or social media. Yet these are the dominating forces of...
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Forget skill, let’s get motivated!
I’ve come to the realization that skill and motivation rarely exist naturally in the same person. I’ll take a motivated person over a skilled person any day. Skills can be taught, but motivation’s not...
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Is Your Practice Trans-Friendly?
There is a lot of furor surrounding the new visibility of transgender folk these days. The latest statistics show that approximately 0.3% of the US population identify themselves as transgender, or...
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Last-Minute Tax Tips
If you are a procrastinator, you have waited until now to crank out your 2016 taxes. And, surprise-surprise, you owe more than you thought. Well, here’s a few last-minute ways to lower your tax bill....
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How to Invest Wisely in Your Practice
Spending money for your practice can be fun! It can also be stressful. As a business owner, I tend to be skeptical when it comes to new expenses because I feel I’ve wasted money in the past on...
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The 3-Line Rule: Mother’s Day Gift Certificate Promotionals That Work
I hope you are promoting your gift certificate sales for Mother’s Day. If you are, remember to remind clients that a gift of your services is something almost anyone would love. I’m sure that sounds...
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How to Get New Clients with On-Site Marketing
Many people are hesitant to try something new. So what do you do when you want to convince potential clients to give your work a try? Giving people samples is one strategy that has worked for many....
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Enabling Humanity to Enjoy Massage Therapy
I believe that what the world needs is more massage. More than ever. Our lives have become more and more busy… stressful… detached… disconnected. The consequence of stress is grim: Stress kills. Want...
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Give Clients Extra Value, Not Discounts
When your schedule is slow, the first thing you think of is giving a discount. While that makes a certain amount of sense, I’d like to argue that you should promote your services by adding value to a...
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Eight Ways to Use Newsletters to Bring Clients in the Door
If you are not sending a newsletter to your clients, you are missing an exceptional way of bringing in both returning and new clients. If you do have a client newsletter, how can you leverage it to...
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Is Marketing Automation for Me and My Practice?
Many hands-on practitioners shudder at the thought of using technology in our practices. Personal connection is our comfort zone, and spending the time to learn and apply computerized marketing or...
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Automation is Easy, Content is Hard
If you read my last blog post, you found out that many of your communications with clients could be automated. And, if you took my word for it, you found out that the automation process is not that...
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Why Clients Don’t Return and How to Get Them Back
I like to know why people who have received massage in the past, do not return for more treatments. That way, I can look for trends and see if there is anything I can change in my practice to help...
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More Flies with Honey: Venting about clients equals baaaaad juju
Twenty-five years ago there was really only one well-known massage studio in town. They had about eight regular practitioners and a long list of Rules. That list was the angriest looking piece of paper...
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AMTA, NCBTMB, ARCB: Does the average client care?
— Your business cards, brochures, flyers, and other materials should reflect your background and the good work that you do. So, you list acronyms like AMTA and NCBTMB on your marketing materials,...
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Great Skills Only Go So Far
I have a frizzy half-blown dandelion clock perched on my scalp. Some people refer to it as my “hair.” The woman who tends it is remarkable. She has never attempted to give me a “style.” Instead she...
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4 Good Reasons to Develop Texting Relationships with your Clients
Just as we check the weather outside to decide on our attire, we also have to pay attention to the changing climates in our local culture, in order to make appropriate changes in our business...
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Hello, Human Resource Directors? Hello? A brief attempt to market to businesses.
We got an email recently asking for suggestions on getting in to see human resource directors. So I thought I’d call a couple business HR directors in the area. I want to know what it would take for...
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