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Promotionals that Bring Clients Back
In many of our articles, we give you tips for getting new clients in your door. Now let’s talk about promos for your current clients. They are probably busy, and money may be tight. But they know you...
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Marketing Massage Within Another Business
We hear from many of you who operate your practice within a chiropractic office, medical practice, salon, or in some other business. Even if you are simply renting space from someone else, shared...
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How to Build Your Business Alongside Another
In our last post, we talked about marketing your practice in tandem with another business. Today let’s look at what you can do with other businesses to bring in new clients before and around the...
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Change is Uncomfortable
As we cast our votes for our local and national futures this week, let us remember that all things in this physical reality change. Some changes we can influence and some changes we cannot. Some...
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Stop Procrastinating, The Holiday Shopping Season Is NOW
Practitioners, if you are waiting until after Thanksgiving to get your office ready for the holiday shopping season (e.g., packaging up and promoting your gift certificates and retail products), you...
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Small Businesses Matter
When we think of small businesses, we usually think of retail, especially around the holiday sales season. But service businesses, including wellness practitioners, are small businesses too. As such,...
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5 Tips to get the Biggest Bang from Gift Certificate Packages
If you want to boost your clients’ interest in buying gift certificates, follow the lead of some upscale spas and create luxurious packages. I know we promote some of these ideas over and over in our...
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7 Last-Minute Marketing Strategies for the Holidays
Do you feel the clock running down? Our staff sat down and came up with some get-them-out-quick ideas for promoting your holiday gift certificates and services at the last minute. The Quick Even if you...
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Five Ways to Create Peace in Your Studio
Create a merry—and calming—holiday both for your clients and yourself by engaging the senses while you work. Try one or more of these suggestions to make the holiday season warmer, more calming, and...
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Lessons from Leftovers
It’s about this time of year—when I’m cleaning the Thanksgiving leftovers out of my fridge to make room for my Christmas dinner leftovers—that I make all sorts of resolutions. And, yes, they are the...
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Ring in the New Year!
The new year is quickly approaching. Many of you are most likely still in the holiday thrall and celebrating with family and friends. This is a great time to reflect over the past year and create a...
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Most Popular Practice-Building Materials of 2016
Here’s a look back at the most popular items downloaded from our SMA Community site during 2016. The way I figure it—if this many practitioners were interested in these items, they may be useful to you...
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7 Questions That Will Fill Your Practice
As massage therapists, we are wired to ask questions about how people are feeling and how we can help. Since every client is different, it’s important that we find out how we can best meet their...
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Make 10 Commitments to Reach Your Dreams
I was reading an article(1) in the January issue of IBPA Independent last week (it’s a magazine for members of the Independent Book Publishers Association) that shared “10 resolutions writers and...
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Make a Bigger Impact with Referrals
“It’s fine for you to say that you provide a great service, but when someone else says it, it instantly has more impact… especially when it comes from a trusted friend or contact.” — From “Building a...
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Market on a Shoestring — 6 Ways for Less Than $50
[Image courtesy of k1991 at FreeDigitalPhotos.net.]Regardless of the state of the economy, or your schedule book, you need to continue marketing. If you stop promoting your practice, there’s a good...
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I would rather die than give a speech! 4 tips for working with your fear of...
[Image courtesy of photostock at FreeDigitalPhotos.net.]I vomited just before giving my first speech. It didn’t make me feel any better. Sure, I was able to read the page in front of me, being careful...
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The Big Four Marketing Strategies
Today let’s look at four key marketing concepts and what they mean. Let me just say this is NOT an academic exercise. The point of this post is to make each of the following strategies work for you....
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Continuing Your Treatment Planning Education
[Image courtesy of Ryan Hoyme.] How did you learn treatment planning? Last week’s session in our SMA Teacher Webinar Series was a discussion on How to Teach Treatment Planning, with veteran educator...
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Steps in Creating Your First Brochure
To celebrate more than 3 decades of selling our first brochure, What is a Massage Like?, we want to share our thoughts on that sometimes-daunting task: getting your first brochure. A brochure is a...
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