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Learn from the Greats: Heads Up, They Are Everywhere
[Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net.]I got to hear Sarah Vowell do a reading in Olympia once. At the end she took questions. Somehow or other she got onto the topic of What it...
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Website must-have: a FAQ page
[Image courtesy of Stuart Miles at FreeDigitalPhotos.net.]I’m sure you do a great job educating your new clients about what you do, and answering all their questions regarding their condition and...
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Horrifying, and True: A Marketing AAAAAIIIGH!
[Image courtesy of stockimages at FreeDigitalPhotos.net.]Alarming, dismaying, disheartening … Well … maybe it wasn’t that bad. But, lordy, it wasn’t good. Maybe flabbergasting? I had breakfast* with my...
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On Men and Massage Therapy
We had quite a response from our Should the Gender of My Practitioner Matter? blog post back in August. Thank you, all those who commented and sent me messages. I would like to share the following...
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5 Research Resources You Should Have in Your Bookmarks
[Image courtesy of Stuart Miles at FreeDigitalPhotos.net.]It’s sometimes hard to figure out whether an article you are reading is citing an actual research study, or whether it is just another story...
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Is Your Neighbor a Competitor? Here are 3 Reasons Not to Sweat It
[Image courtesy of Salvatore Vuono at FreeDigitalPhotos.net.]Last week I spoke with a charming new massage therapist. She was just about to sign a lease for her first studio when it was discovered the...
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4 Sure-Fire Ways to Mess Up a Perfectly Good Special
When you market specials for your wellness practice, you only have one chance to get it right. Here are four ways to get it wrong. We know they’re wrong. Oh, we know. Make It Complicated A few...
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Marketing for Introverts: Why Networking is Ideal
Do you like quiet space, down time, the space and time to think things through? Do you dislike making small talk, cold calls, and “talking yourself up?” If so, you are probably an introvert. Notice I...
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This Holiday Get Your Clients to Call
[Image courtesy of stockimages at FreeDigitalPhotos.net.]‘Tis the time to remind your clients they need you this busy season. In this entry I’ll tell you how to do this in a way that will get your...
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5 Private Practice Start-Up Myths
We’ve heard the following statements (or something like them) countless times from customers. Today I’m here to tell you they just ain’t the truth… or not the whole truth, anyway. 1. If I Build It,...
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Time for Giving Thanks
Thanksgiving is my favorite holiday! It’s a day where I focus on acknowledging the many blessings in my life and share a bountiful meal with family and friends. One of our rituals is that as we start...
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5 How-To’s for Your Holiday Promo Message: marketing tidbits to mull
[Image courtesy of Stuart Miles at FreeDigitalPhotos.net.]I’ve learned from a number of recent conversations, apparently, just after Thanksgiving is the time when lots of you are writing and addressing...
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Taking the High Road – Assisting Clients On and Off the Treatment Table
The most common practice in the massage room is to direct the client to the massage room, leave, and come back when the client is on the table. Post massage, the same practice occurs in reverse....
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Ready for (Gift Certificate) Redemption: 4 Tips for Pleasing Newbies
You’re probably selling at least a few gift certificates this month. So, give yourself a little time at the holiday to regroup and consider how you want to welcome new people into your office. This...
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Seasonal Offers That Show You Care
You know what concerns people at the winter holidays — stress and shopping. So you reach out to them with specials and gift certificate promotions, reminding them that you can help with real solutions....
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Target Clients’ New Year Resolutions With Education
According to last year’s Nielsen poll on New Year’s resolutions, 37 percent of Americans resolve to stay fit and healthy, 32 percent want to lose weight, and 28 percent want to enjoy life to the...
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A Sure-Fire Three-Part Plan to Boost Return Visits
Every practitioner has clients who love (and are willing to pay for) treatments, but who aren’t inclined to reschedule at the end of their session. Today, I give you a three-part method for reaching...
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The 13 Best Ways to Use Business Cards
A business card is still the most powerful business tool in which you can invest. How many other marketing tools are passed from hand to hand indefinitely, spreading your name and contact information...
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SMA’s “Most Popular” Lists of 2015
As you probably already know, we have many free informational items and affordable marketing materials available on our website. We thought you might like to know which of these items practitioners...
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Harness Public Relations to Build Your Business
[Photo courtesy of Stuart Miles at FreeDigitalPhotos.net.]Public relations (PR) is about generating goodwill toward your business. Because the foundation of your practice is building relationships with...
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