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7 Ways You Can Make Rebooking Easy
It’s well-known that attracting new clients costs more in time and money than encouraging clients that already appreciate you to come back. A full schedule of established clients is always your best...
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Cheaper Than Therapy, Cheaper Than Burnout
[Image courtesy of Ambro at FreeDigitalPhotos.net.]My craniosacral practitioner has been a lot more relaxed lately. I can tell she’s far more focused when she does her intake with me. She’s truly ready...
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The World Needs Your Kind Touch
The world can be a violent, scary place. And things happen all the time that take us out of our comfort zones, out of our regular routines. We may feel like staying in bed all day, or running away. We...
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Why You Should Book a Session with Me: Marketing on your Website
[Image courtesy of cooldesign at FreeDigitalPhotos.net.]When a potential client visits your website, you have about 5 (five) seconds to tell them what they want to know before they go somewhere else....
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Your Blueprint for Success
A business plan is an important document that serves as a powerful declaration of your goals and intentions, is a written summary of what you aim to accomplish, and provides an overview of how you...
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Surpassing Expectations: Three Ways to Stand Out from Average Practitioners
[Image courtesy of Keattikorn at FreeDigitalPhotos.net.]Your clients — current and potential — have expectations. Meeting those expectations is basic customer service. Meeting expectations creates...
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Top 12 Ridiculous Massage Therapy Stock Photos
This post was originally published back on January 27, 2014, by Benjamin McDonald with Massamio, but I love it so much, it’s worth a re-publish. Plus, we need something fun every once in awhile. Enjoy!...
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Marketing with Explanations: Answer These Two Questions
[Image courtesy of GraphicStock.com.]You may be a craniosacral therapist, Reiki practitioner, reflexologist, or other wellness practitioner, doing amazing body or energy work. You see fantastic results...
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Get In The Zone: Overcoming Reluctance to Handing Out Business Cards
A couple weeks ago, I embarrassed myself at the post office. I loused up a really basic skill: Handing out a business card. And I have to say; handing out business cards is something I’m pretty good...
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How to Build Rapport before Handing Out Business Cards
You wouldn’t think handing out business cards for your practice would be such a big deal. Okay, being honest — I wouldn’t think it would be such a big deal. But I had a moment a couple weeks ago that...
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Is Your Social Media Visual? It Should Be.
If you are trying to use social media to market your practice, here’s an easy way to engage your audience visually. Healthinomics is a company that provides beautiful bundles of ready-made social media...
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Marketing in Circles
Marketing your practice may seem, at times, like you are running around in circles. Doing the same things, over and over again. But running around in circles isn’t necessarily a bad thing (Olympians...
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Brochures: Getting into People’s Heads
Once you’ve got a good-looking business card that really represents your practice, what else can you do to reach potential clients? Not everyone uses brochures anymore. But think for a minute — people...
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Your Good Points vs. Your Bad Points
[GraphicStock.com]Dan at The Practitioner’s Journey writes, “I could describe our clinic this way: we’re the most expensive, we offer the most inconvenient hours, we have the worst parking. Every one...
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The Three P’s of Practice-Building Success
I visited a massage school this week, to speak to a group of future therapists about business and marketing. If you remember back to when you were in school, you were so excited to learn and practice...
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Generating Winning Ideas, A Brainstorming Exercise
Keep your business fresh and growing by adding a new product or service at least twice a year. Consider using this brainstorming technique to jump-start your process. Create a document with 2 columns....
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Skip the Postage: 4 Other Ways to Use Postcards
The ultra-cool thing about an eye-popping postcard, whether received in the mail or in person, is that it makes a quick, flashy impact. If you keep your message brief, it can be taken in and digested...
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Aren’t You Listening? Well, No, Not Really.
[Image courtesy of stockimages at FreeDigitalPhotos.net.]I have a lovely friend who’s smart and together. I found a great new place to run my dogs and invited her to come along. “There’s a bit of a...
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Effective Loyalty Programs, Packages, and Pricing for Massage Therapists
[Originally published on the Massamio blog Oct 14, 2013. Republished now because it’s great information!] Putting a price tag on massage treatment is just plain difficult sometimes. There are many...
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Accessibility Is Your Advantage
Create better customer service without selling your soul… [Image courtesy of GraphicStock.com.]Customer service is the end-all, be-all of any business. Customer service is made up of several standard...
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